With a passion for creating bespoke, one-off pieces, I was tasked with the branding of Ashton Designs. The branding requirements were simple, keep it simple. A modern yet timeless approach was discussed and multiple benchmarks were sought out to define the direction we would take the brand.

Pairing it all right back to a timeless font choice, along with a symbol that had personal meaning but relevance to the industry, a restrained colour palette and a strong emphasis on imagery, we are very proud of this work. It can be difficult sometimes to not include ‘extras’ for the sake of making it look better, but with Ashton Designs, we enjoyed the process of stripping it all back and elevating design, just like their work.