LINNEA DESIGN is a studio that bypasses trends in favor of timeless interiors, focusing on quality always. Natalie Linnea Aichroy is an experienced designer and creative with a passion for improving the well-being and happiness of people through meaningful design. Her work spans a diverse range of projects within the single and multi-residential, commercial, and hospitality spaces and, with qualifications in both Interior and Industrial design, and over 10 years experience, she formed her own studio in 2021.

Natalie approached Co Author with the desire to create a minimal aesthetic for her studio. She knew that we sweat the details, and love getting stuck into the small stuff, so the process to create a memorable but meaningful brand was put on us. Eliminating the need for design ‘extras’ we focused on strong typography alone. The brand needed to reflect the emphasis on traditional design principles but also challenge them as well. Custom typography was the answer and a light minimal logo type with an earthy colour palette has become the starting point for the brand to evolve.